BrandBureau.com
2023
Brand Bureau is a creative studio that applies a hospitality mindset to invent & interpret holistic brands across industry & scale. As a relatively young company born out of interior design firm AvroKO, Brand Bureau sought a cohesive online experience for prospective clients & collaborators. I joined the studio in 2023 and was asked to completely rethink their website. With a backlog of 30-something project pages that weren’t added to the site in recent years, we set out for a complete overhaul. I lead a team of designers, copywriters, business development specialists, and strategists to rebuild the site from scratch and develop a consistent framework to how we show our work across all digital channels.
ROLE
Creative development, web design, UI/UX, art direction, production, animation, project management
Loading Page Concept
Creative agencies sometimes struggle to show their personality in a way that doesn’t distract from the work. To solve this, we devised a loading page concept that would showcase the people behind the scenes. We asked our team to sketch out of what BB stands for (literally and metaphorically). Then, we animated the illustrations to add a little bit of levity to our web experience.
Launch Campaign
We made work, and then we made work about that work, and then we had to make more work about making work about work. All this to say, we developed a social media campaign to announce the launch of our new website. The campaign focused on eye candy — aiming to highlight the sheer amount of new things to admire at BrandBureau.com.