Avocado Williamsburg

2022

ROLE

Lead designer and muralist

Avocado is a retail brand that specializes in home goods made with the finest certified organic, natural, and non-toxic materials. They strive to be the most respected source for organic and natural mattresses, pillows, and bedding at affordable prices — while maintaining environmentally conscious business practices across their entire supply chain.

I was asked to design and paint a naturally-inspired mural that will greet visitors to Avocado’s new store in Williamsburg, Brooklyn. The mural had to feature the brand’s values statement and logos for their eco-conscious certifications.

From the Visual Merchandising team at Avocado

“We had a great experience collaborating with Katie! She built upon our initial vision and created a mural that fits our brand and site location perfectly. Throughout our project, she had excellent communication, a clear understanding of feedback, and unique ideas to bring this mural to life. The final installation of this mural went seamlessly. Katie was flexible with timing and finished the mural quickly, with impeccable quality of work. Overall, it was a joy to work with her!”

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